Genshin Impact has once again captured hearts, this time not through an in-game event, but through an enchanting real-world collaboration. HoYoverse has partnered with Universal Beijing to bring beloved characters and the vibrant world of Teyvat into reality—and the results are as magical as you’d expect.
This crossover, unveiled in a cheerful promotional trailer, blends theme park wonder with Genshin’s charm, and fans can’t get enough.
Navia, Furina, and the Magic of Real-Life Teyvat
The trailer highlights fan-favorite characters Navia and Furina—both elegantly showcased in Genshin-inspired set pieces around Universal Studios Beijing. Whether it’s Navia’s radiant smile or Furina’s iconic flair, fans are thrilled to see these characters portrayed so vibrantly in a real-world environment.
Visitors are seen strolling through the theme park, snapping photos beside immersive Genshin-themed displays, including a real-life Arena recreation and detailed food booths. The aesthetics are pure Genshin: polished, playful, and perfectly themed.
Genshin-Themed Food and Merch Delights
Of course, what’s a theme park experience without themed food? The Universal Beijing collaboration features adorable Genshin macaroons that match the character palette, beautifully plated and seemingly too cute to eat—though fans would certainly try.
Limited-edition merchandise and collectibles are also part of the event. While details on all the items aren’t available yet, the trailer teases plushies, exclusive event posters, and character-themed apparel.
For Chinese fans and travelers lucky enough to attend, this collaboration offers an unforgettable blend of gaming culture and real-world immersion. But for international players, it’s also a reminder of what could be.
Fans Beg for a Global Expansion
The biggest sentiment in the community? “Please bring this to the rest of the world.” Whether it’s Disneyland, Universal Studios Japan, or even regional theme parks in Europe or North America, Genshin players globally are eager to see the collaboration extend beyond China.
As one fan from the video put it:
“If this was in Disneyland, I’d be there in a heartbeat. I’d buy all the Genshin merch and eat all the themed food.”
The success of this Beijing event could easily inspire HoYoverse to explore global opportunities. Considering Genshin’s massive international player base, the demand is clearly there.
Final Thoughts
This collaboration with Universal Beijing is more than just a marketing campaign—it’s a celebration of Genshin Impact’s global cultural footprint. From beautifully designed character zones to delicious treats, it brings Teyvat to life in a way fans rarely get to see outside the screen.
Now, we can only hope HoYoverse hears the community’s plea and brings this experience to theme parks across the globe.
For more updates and community insights, visit ExploreGenshin.gg.
Source: Astoldbyfurina on YouTube
Frequently Asked Questions About the Genshin x Universal Beijing Collab
Which characters appear in the collaboration?
Navia and Furina are prominently featured in the trailer, alongside general Genshin-themed elements and set designs.
What kind of merchandise is available?
While full details haven’t been revealed, fans can expect themed apparel, plush toys, posters, and other collectibles.
Is the food Genshin-themed?
Yes! The event showcases adorable Genshin-styled macaroons and other themed dishes designed to match the game’s aesthetic.
Where is the event held?
The collaboration is taking place at Universal Studios Beijing in China.
Will the collaboration come to other countries?
Currently, it’s exclusive to China, but fans are actively calling for HoYoverse to bring it to other regions such as Japan, North America, and Europe.
Is there a real-life Arena?
Yes! A real-world replica of an Arena from Genshin appears in the trailer, much to the excitement of fans.
